Don’t Let The Old Man — Senior Designer

For the aging youngster with zero plans of slowing down—Don’t Let The Old Man In is an apparel brand with attitude. I was brought on to level up the brand’s visual identity, keeping its bold spirit front and center. From a fresh logo suite and modern typeface system to punchy stickers and product photography, I helped refine the look to match the mindset: stay sharp, stay young.

What I created:

• Updated brand identity, logo suite + color palette

• Typeface curation + visual system

• Sticker design with attitude

• Product + lifestyle photography